OUR JOURNEY

iHeel is the first b2b technology for making shoes adaptable to everyday life.

We started in Rome in 2020, but are now based in Milan. We develop customised iHeel technology for each brand in the industry and adapt the lasts through our patented process. The iHeel technology can be customised for lasts and heights, can be applied to any shoe model (closed, open...) and can be implemented by any company in the footwear industry. Our goal is to solve a very important problem that nobody talks about and to meet the needs of new consumers. We also created Dorothy, our own first shoe design with iHeel technology. You can find information of Dorothy in the Shop section of our website.

Today, the life cycle of products is shortening and the aesthetic style is extremely repetitive. In fact, there have been few structural innovations in the footwear industry since 1900, and this leads to a gap in the market because consumer needs have evolved and there are no adequate products to solve them.
Today, women want comfort and practicality in their daily lives. A shoe with a heel that adapts to different times of the day is what they want.