OUR JOURNEY

iHeel is the world's first b2b technology to produce shoes with adaptable and adjustable heels, ideal for everyday life.

It is the result of 3 years of research and development during which we studied in detail: how the user experience could be simplified, intuitive and smart, and how the fit of the shoe, in the arch area, could adapt to different heel heights while maintaining the natural ergonomics of the foot. We are thrilled that the result achieved has exceeded all expectations: women who have purchased it have told us that they will never go back to wearing regular heels after trying the adjustable ones, and that the shoes with iHeel technology are extremely cool and comfortable.

The company was born in Rome in 2020 but from 2021 we have been based in Milan.
Women today no longer want to suffer to wear a pair of heels but rather seek a product that guarantees comfort, style and above all adaptability.

The iHeel heel can be customized with different designs and heights, can be applied to any shoe model (closed, open...) and can be implemented by any company in the footwear industry.

OUR MISSION

Long term Vision & product innovation

iHeel was born from a vision I had at the age of 20. Following my time living in London at 22, I realized I had to start my own adventure to realize this idea. However, materializing a technology for women's shoes that was: adaptable, with a smart user experience, customizable and in line with standard manufacturing processes, was no walk in the park.

But thanks to the attitude of our team, which never gave up even when we couldn't meet live during the covid, we came out a winner and with a revolutionary product. iHeel is heels 2.0, a new way of designing, producing, and wearing heeled shoes, which finally become adaptable to people's lives, in the easiest and most practical way possible.

Design is no longer enough to gain market share. Therefore, what we believe in and have been investing in for 4 years is the research and transformation of the shoe product in favor of functionality and following design. In our case, functionality completely revolutionizes the use of an everyday object, solving a latent problem that has always existed.

We are part of a major change in our industry that is slowly taking hold all over the world, and the next few years will be the best years to build.

Veronica Crisafulli.

Founder & Inventor